POSTCARD - A POWERFUL MARKETING TOOL

Postcard marketing, one of the least expensive forms of direct mail, can work wonders for small businesses who want to quickly increase sales. Although it’s easy to execute a postcard marketing campaign, there are some tips and techniques you should know about that can transform a mediocre campaign into a great one.

The Basics of Direct Mail

Wrightson Enterprises makes postcard marketing possible for even the tightest marketing budgets. If you’ve ordered our postcards previously, you know that our quality is outstanding. And now, with the introduction of postcard marketing, you can carry out a high-quality postcard marketing campaign – from beginning to end – right from your computer for a remarkably low price. “Direct mail is one of the most targeted, measurable, and cost effective ways to sell your products and services.” Inc. Magazine “Marketing 101: The Secrets to Running a Successful Sale,” Bob Nelson.

Direct Mail – Trackable and Targeted

Direct mail – sending unsolicited printed materials directly to prospective customers through the postal service – is a popular form of marketing that has been used for decades. Recent studies show that even in this Internet-smitten age, direct mail is still a very effective way to sell products and services. Part of its charm lies in the fact that it has traceable, measurable results. In other words, you know if your campaign made you money — and exactly how much money.

Another compelling aspect of direct mail is that you can target your creative pieces to specific audiences. For example, if you sell eyeglasses, you might send one mailing that showcases high-end designer sunglasses to affluent men and women in the 20-30 age group; and a very different mailing that features affordable bifocals to an older, lower-income group. This targeting helps you to market directly to people with a high potential interest in your products and keeps you from wasting postage and printing costs on audiences not likely to have any interest. “…79.6 percent of consumers made at least one purchase in response to direct marketing communications in the last year.”

 

HOW TO IMPLEMENT A POSTCARD MARKETING CAMPAIGN

Step 1: Create a Postcard

A. Call (609) 877-0574 to talk with a consultant:
B. Choose from hundreds of professionally-designed templates on our site and add your text and optionally, your logo and images.
C. Upload a design you created using your own design software.

Step 2: Prepare your List

A. Buy a targeted list on our site by simply clicking on demographics, hobbies, locations, etc. Re-use the list for 12 months at no extra charge.
B. Upload your own list. We’ll remove duplicates and verify your addresses for free, saving you from wasted postage.

Step 3: Select Postage

A. First class postage is normally delivered 1-3 business days after processing and is offered at a discount for both standard and oversized postcards.
B. Bulk postage, available for oversized only, is normally delivered 3-14 business days after processing and costs about 30% less than first class postage.
C. Specify your estimate delivery date range.

Step 4: Select Processing Speed

A. Choose expedited processing to get your postcards printed and mailed within three business days after you order. Fee applies.
B. Standard service gets your postcards printed and mailed within seven business days.
C. Set one or more specific mailing date(s).

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